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How Broadband Drastically Changed Rural UK

Digitalization has redefined the way people live and interact with others. Modern people prefer emails over letters; they receive news not from the newspapers but from the internet. For some people, the internet is the platform for downloading or listening to music and radio shows for free. Each family has its own digital television as the analog signal was turned off in 2012. This digital revolution has changed every sphere of human life. 

When it comes to rural Britain, broadband is one of the driving forces working behind the changes. The Carnegie Commission for Rural Community Development has reported that the flexibility offered by the rural area internet providers has brought a huge growth in the number of employees working from home. This flexibility has allowed many people (who stayed in the city to attend office) to return to their native towns.  

The Internet has changed people’s personal life as well. Most people prefer online shopping and services. Even they depend on the Internet for paying bills. This blog is going to discuss some vital areas of human life that have been greatly changed by the internet in the rural UK. 

Areas Deeply Impacted by the Internet in Rural UK 

The Emergence of Work from Home Module 

From their childhood, the rural people knew that one day they would need to go to the city to earn their bread and butter. It is an open secret to all – cities have more work opportunities than rural areas. The arrival of the internet has changed the scene. With the increasing number of rural broadband providers in the UK, the internet has become easily available in any corner of the rural region. It has enabled many people to work from home whose offices are in the cities. The outbreak of the pandemic has, further, escalated this trend of working from home. It has been possible only for the spread of the internet in rural areas.  

Online Education 

The online mode of education has gained popularity due to the pandemic. When the government was compelled to impose a lockdown, schools, colleges, and other educational institutions opted for online classes. This trend is visible not only in the cities but also in the rural areas. Many institutes are still running online classes to ensure social distancing, which is important for breaking the chain. Some educationalists opine that this trend of online classes is going to stay for long. Whether the guardians are liking it or not is a different discussion, but nobody can deny that online classes supported the parents to continue their children’s studies during the uncertain days of lockdown.   

Online Shopping 

The Internet has made life easier in rural areas. Now it is not necessary to visit the grocery shop or market for daily essentials. You can do online shopping (buy anything, grocery items, vegetables, meat and fish, dress, electronics, whatever you need) from the comfort of your home. It helps people get the things they need faster as they do not need to go outside and travel a long distance to reach the shops. Only a stable connection from renowned rural area internet providers is all a person needs to make shopping easier.  


Another vital impact of the internet on our daily life is telemedicine. Medicine is one of the essential commodities. Anyone may need medicine at any time. At the time of emergency, traveling a long distance to bring medicines can be challenging. Telemedicine has resolved this challenge. Many medical stores are offering telemedicine services; they are asking the customers to upload the prescriptions online so that they can deliver the required medicines to their homes. To deal with COVID-19, many doctors are also providing online consultations. All these have been possible for the incredible advancement of the internet in rural regions.  

Along with the areas discussed above, the connection, proffered by rural broadband providers in the UK, also helps people pay bills and taxes online. In the future, the impact of the internet will be even deeper on rural life in the UK. 

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